Page 23 - 2023 Auunal Report - EN

22 ANNUAL REPORT 2023

Operations &
Services

MARKETING & SALES MANAGEMENT PROJECT MANAGEMENT

Al Mazaya’s comprehensive basket of services
forms the cornerstone of our Projects Management
With its varied and distinctive product basket, Al Sector. Providing a wide range of services including
Mazaya holds an incomparable position in the Development Management, Project, Programme
market when it comes to creating an exclusive image and Portfolio Management, Pre-Design and Design
for our clients. The pillar of Al Mazaya’s marketing Management, Projects and Construction Management,
services is built on our highly motivated in-house Cost Engineering, in addition to Constructability Analysis,
team with its expertise in communications, strategy Applications and Value Engineering. The strength of our
building, branding initiation and development. team lies in its experience and dedication to follow up and
The services offered by the Marketing and Sales directly manage all Projects all through the multiple stages
Department cover all marketing activities – from of the Development process, that is, from Conception to
brand and corporate identity to on and off-line Completion & Handing Over. Our Projects Management
advertising campaigns, event management, PR, Department further offers and manages services which
social media management and Website. At Al involve Lean Construction Principles and Applications,
Mazaya, the Marketing Department’s scope entails Risk Analysis and Management, Fast-tracking Projects
working on new promotions, affiliate programs and Delivery, Troubleshooting and Troubled Projects
customer retention techniques. The sales division turnaround, Construction Productivity Optimization, as
takes the lead on setting strategies and driving well as training and Technical support.
sales and is proactive in contacting customers with
surveys, special offers and developing new leads.