AnnualReport

ANNUAL REPORT

2016

perations & Services

REAL ESTATE DEVELOPMENT &

INVESTMENT

Prime among Al Mazaya’s range of services, our professional Real Estate

Development Team offers an array of skilled personnel and key services,

including purchasing and distribution strategy for large spaces to invest in

and develop, building new and emerging opportunities, and due diligence

and feasibility assessments of potential projects. Additional services include

building business models, and structuring mainstream plans for major tasks

(financing options and marketing).

PROJECTSMANAGEMENT&CONSULTANCY

Al Mazaya’s comprehensive basket of services forms the cornerstone of our Projects

Management Sector. Providing a wide range of services including Development

Management, Project, Programme and Portfolio Management, Pre-Design and

Design Management, Projects and Construction Management, Cost Engineering,

in addition to Constructability Analysis, Applications and Value Engineering. The

strength of our team lies in its experience and dedication to follow up and directly

manage all Projects all through the multiple stages of the Development process, that

is, from Conception to Completion and Handing Over. Our Projects Management

Department further offers and manages services which involve Lean Construction

Principles and Applications, Risk Analysis and Management, Fast-tracking Projects

Delivery, Troubleshooting and Troubled Projects turnaround, Construction

Productivity Optimization, as well as training andTechnical support.

MARKETING & SALES MANAGEMENT

With its varied and distinctive product basket, Al Mazaya holds an

incomparable position in the market when it comes to creating an exclusive

image for our clients. The pillar of Al Mazaya’s marketing services is built on

our highly motivated in-house team with its expertise in communications,

strategy building, branding initiation and development. The services offered

by the Marketing and Sales Department cover all marketing activities – from

brand and corporate identity to on and off-line advertising campaigns, event

management, PR, socialmediamanagement andWebsite.AtAlMazaya, the

Marketing Department’s scope entails working on new promotions, affiliate

programs and customer retention techniques. The sales division takes the

lead on setting strategies and driving sales and is proactive in contacting

customers with surveys, special offers and developing new leads.