Al-Mazaya Company Profile
| Al Mazaya Overview
2013 - Attain Value Chain
At the beginning of each year, Al Mazaya Holding Company puts forth a new slogan and logo pioneered during the year and
under the umbrella of all its work and activities through which it aims to symbolize the internal structure of the company
alongside its shareholders, customers and the general public. Al Mazaya presents the slogan” 2013 Attain Value Chain” to
express its vision for the next year, and to reflect the internal and economic image that Al Mazaya expects for the coming
year. The 2013 slogan complements various logos that the company has created over the previous years, all falling under the
company’s primary banner- Aim to Lead.
This year’s logo has been designed geometrically and is represented by a triangle pyramid consisting of three sides which each
side symbolizing a key element in Al Mazaya’s work cycle; ensuring maximum efficiency standards in the services provided
to clients ,reducing the company and shareholders market risk factors, and enhancing the mental image of Al Mazaya and its
brand name. At the same time, these three sides symbolize the affective elements in Al Mazaya and its projects, mainly: clients,
suppliers, and the community. Further deepening the symbolism m a third level represents the three vital elements for success
and achieving the goals set by Al Mazaya- leadership, tasks, and teamwork.
Al Mazaya has succeeded in prevailing in the year 2012 with increases consistency in comparison to the previous years
through concerted efforts to streamline the company’s internal organization, implement projects launched earlier, and monitor
the movement of the markets in order to forecast future trends, thus positioning the company for growth in the coming years.
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AL MAZAYA BRAND
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