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AL MAZAYA SERVICES & SECTOR OF EXPERIENCE
2. Marketing Management:
Creating a valued and unique image that is unequalled for the product basket that Al Mazaya holds is a commodity not
paralleled in the marketplace. Al Mazaya’s marketing services are grounded by an experienced in-house team with a great
vision and strategy for brand development. These extensive real estate marketing services provided by the Marketing department
both in Kuwait and Dubai prove Al Mazaya as one of the leading brands in its field.
Al Mazaya’s marketing team is disciplined in providing contingent studies and solutions for:
1. Corporate Identity & Brand Development:
Al Mazaya has expertise and knowledge to offer great innovative branding
and development management through corporate identity to brand initiation of different projects which establishes
credibility and differentiation of the brand from competitors resulting in increasing customer loyalty. Thus, we ensure that
all the visual design elements and application standards are consistent in all the media with which the organization is
identified as corporate identity and branding is the main key to success.
2. CorporateTheme:
Al Mazaya marketing team use their experience to offer identity building through a theme that reflects
the company’s developments to communicate its plans for the next year, and mirror the economic scenario expected by
the company for the year. The theme reveals all of the company’s promotional, media and advertising materials, including
all correspondences, letterhead, website, advertising materials, promotional campaigns, exhibitions and others.
3. Event Management:
The marketing team is available to assist in professionally managed and organized events that will
guarantee to meet your expectations such as hosting a wide range of events like seminars, festivals, launching projects,
General Assembly and Financial Analyst Meetings.
4. Marketing Strategy:
Al Mazaya marketing team provides well-studied marketing strategies that involve careful scanning
of the internal and external environments which are summarized in a SWOT analysis, marketing mix, plus performance
analysis and strategic constraints, customer analysis, competitor analysis, target market analysis, as well as evaluation of
any elements of the technological, economic, cultural or
political/legal environment likely to impact success.
5. Leasing & Sales Strategy:
The leasing department at Al
Mazaya is experienced in providing a plan that aids in
accelerating the leasing process through understanding
key office space and commercial real estate terms,
analyzing a tenant›s needs, assessing the tenant›s lease
space and providing a method of property comparison
analysis based on a market survey.
Al-Mazaya Company Profile
| Al Mazaya Overview
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