Annual Report 2013 - page 17

Marketing & Sales Management
AL MAZAYA
’s marketing services are grounded by
an experienced in-house team with a great vision and
strategy for brand development. These extensive real
estate marketing services provided by the Marketing
department both in Kuwait and Dubai prove
AL
MAZAYA
as one of the leading brands in its field.
AL
MAZAYA
’s marketing team is disciplined in providing
contingent studies and solutions for: Corporate Identity
& Brand Development, Corporate Theme, Marketing
& Sales Strategies, Event Planning, Website design &
management, Marketing Tools, Advertising Campaigns &
PR, and Social Media.
Property Management
AL MAZAYA
Property Management is reputable to
provide a safe, physical working environment through
preventive, daily and emergency maintenance, guarding
and housekeeping services. Property management, a
specialist in total project management, plan, implement
and manage the maintenance operations for facilities
and renovate enduring facilities. Property management
is offering a customized service based on clients’ needs
with tactical recommendations and future facility
strategic engineering and much about the quality of life
aspects in the work environment.
Property Valuation
Part of
AL MAZAYA
Holding’s services is valuation in
order to fully evaluate all aspects of the deal through
an experienced department resulting in determining
the true value of property. With an accurate valuation;
then prepare the necessary feasibility studies for projects
meant for sale or future expansion, as well as accurately
calculating a company’s underlying assets. There is a
developed and maintained in house database, as well
as our management team’s experience and contacts to
ensure an up-to-date and most accurate information to
present a comprehensive report and study, which can
then be used to help finance the real estate project done
through banks or finance companies.
OPERATIONS /
Services
Real Estate Market Research
AL MAZAYA
Holding’s Research Department comprises
of an experienced team that assesses the large number of
risk factors that are associated with the rapidly growing
industry of real estate development. Building on a
quantitative approach to understanding the processes
of the market that provides information, figures, data,
and the reasoning behind each change are all analyzed.
The Research Department harnesses and compares all
of this to prevent conflicting figures, statistics, and data
regarding the growth entailed.
14
Master Developments
Purchasing and apportionment of large spaces to
develop in selected areas is considered one of the largest
assets
AL MAZAYA
owns in terms of its services. A
fully fledged experienced team assesses the different
feasible locations in which the company plans to invest
in, or develop, to extract the optimum value for the
price purchased through searching for new opportunities
and developing opportunities at hand, systematically
complete due diligence and gathering information to
enable a realistic assessment of the highest potential for
any given opportunity, with complete feasibility studies
in close support with the finance department. Moreover,
the team structure the mainstream plans of the key tasks,
assign and continually monitor projects throughout all
stages of the development process, develop a project
management team to ensure the maximum efficiencies
of the projects are met and help administer the project
up to the tending phase.
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