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ANNUAL REPORT
2015
OPERATIONS
& SERVICES
PROJECT MANAGEMENT & CONSULTANCY
AlMazaya
’s
comprehensivebasketofservicesformsthefoundationofourProjectManagement
Sector. Providing a wide range of services including Development Management, Programme
Management, Pre-Design and Design Management, Project and Construction Management,
Cost Engineering and Analysis, as well as Constructability Analysis, Applications and Value
Engineering. The strength of our team lies in its experience and dedication to follow up
on projects through the various stages of construction – from the conceptual design to the
execution stage. Our Project Management Department also offers and manages services
that embrace lean construction principles and applications, risk analysis and management,
fast-track projects delivery, troubleshooting and troubled projects turnaround, construction
productivity optimisation, plus training and technical support.
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REAL ESTATE DEVELOPMENT & INVESTMENT
Prime among Al Mazaya’s range of services, our professional Real Estate Development
Team offers an array of skilled personnel and key services, including purchasing
and distribution strategy for large spaces to invest in and develop, building new and
emerging opportunities, and due diligence and feasibility assessments of potential
projects. Additional services include building business models, structuring mainstream
plans for major tasks (financing, engineering and marketing), developing proficient
project management teams, assigning and monitoring consultation services, and
project development – up to the tendering phase.
MARKETING & SALES MANAGEMENT
With its varied and distinctive product basket, Al Mazaya holds an incomparable
position in the market when it comes to creating an exclusive image for our clients.
The pillar ofAlMazaya’smarketing services is built onour highlymotivated in-house
team with its expertise in communications, strategy building, branding initiation
and development. The services offered by the Marketing and Sales Department
cover all marketing activities – from brand and corporate identity to on and off-
line advertising campaigns, event management, PR, social media management
and Website. At Al Mazaya, the Marketing Department’s scope entails working on
new promotions, affiliate programs and customer retention techniques. The sales
division takes the lead on setting strategies and driving sales and is proactive in
contacting customers with surveys, special offers and developing new leads.